Below are some of my more intricate school projects. Enjoy!

Campaigns Strategy Pitch 2013

Our campaign pitch was for a local zipper replacement company, ZipnFix. Spring 2013.  The goal was to build an entire integrated marketing campaign (IMC) for ZipnFix, with a 3:1 sales return on advertising expenses. We were required to utilize direct response television as one of our media vehicles. The pitch was done in a way that the client was allowed to pick and choose features from each pitch to utilize in their actual IMC. For this reason, there was no winner.

(Fyi- we were required to include every piece of research ever considered, so the appendix is rather large, and may take a min. to download).

Media Strategy Pitch 2013

Media Plan for the Portland Children's Museum. Winter 2013.  The goal was to increase awareness of the Portland Children's Museum assuming that the museum had been closed for six months and moved to a new location. My team won the pitch.

Creative Strategy Pitch 2012

Creative Strategy, Fall 2012. The goal was to create a brand image and personality for a new music publication, and give a traditional client pitch.                                                                         Our team won the pitch. (P.s- This one takes a min. to download...fyi!)